For many busy and professional women, especially women of colour, getting their hair done in Canada is often harder than it should. To bypass this difficulty, many women have taken on the role of styling their own hair, an act that is not just time consuming but also leads to hair breakage and in extreme cases, damage.

The process of finding a stylist is fraught with long waits, unclear pricing, strict deposit rules, last-minute cancellations, and hours spent in a chair, often in spaces very far from home. These challenges often transform what should be a self-care experience into a stressful one. On top of that, commuting between multiple stylists for braids, lashes, and nails often eats away at their time – a valuable resource that busy women have little to spare.